You want to expand the markets for your business, but you cannot.

Follow this to move ahead and embrace technology for Global Reach.

My previous experience has taught me to fall in love with Technology.

AI is a new game, but data analytics has been around for a long time.

A small amount of data and its projection just using Excel has helped me for a long

Technology gives you leverage and reach. Consider Netflix, which has reached 190 countries and is localised in 60 languages.

“AI could double the economic growth rates of 12 major countries by 2035,” according to Richard Socher, CEO of You.com

Vocal for Local (VOL)

When you want to expand your markets, consider the local needs. Companies like Starbucks have changed the store design in China to cater to the local taste.

IKEA did much research before entering the Indian market.

“72% of customers agree that they are more likely to purchase from websites in their local language,”

The game called Sustainability

Considering the environmental and social impact always helps the companies grow.

“95% of CEOs believe the digital economy will impact their industry, but less than 15% are executing on a digital strategy,” according to MIT Sloan and Capgemini.

Key Strategies for Market Expansion

Conduct thorough market research: Understand customer demand, cultural preferences, and local regulations.

Set clear goals and objectives: Align your expansion goals with your overall business vision.

Leverage local partnerships: Collaborate with local businesses to bridge cultural and operational gaps.

Invest in localisation: Adapt your products, marketing messages, and user interfaces to resonate with the local audience.

Utilise digital marketing:Develop a scalable marketing plan that accounts for local nuances and leverages digital channels.localised

“86% of localized ads proved to have greater click-through and conversion rates than their English counterparts,” highlighting the effectiveness of localized marketing strategies.

Amazon’s Expansion into India

Amazon entered Indian territory in 2013 and faced internet access challenges and low credit care usage. Amazon used Amazon Chai Cart and Amazon Tatkal initiatives to reach small business owners and introduce them to e-commerce.

Looking Ahead

Remain agile and adaptive to expand.

The present case of DeepSeek AI is disruptive, where a fraction of the cost results are being generated.

AI is the intelligence that can help you brainstorm ideas for marketing and sustainability.

Leverage technology and a customer-centric approach to expand your business beyond territories.

“The next five years will be more disruptive than the last 15. This is NOT business as usual. Much technology that came in three years ago doesn’t work anymore,” says Saul Berman of IBM

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